I design Shopify stores to a billion-dollar standard — where the palette, motion, and conversion mechanics are built around the one emotion that makes your buyer reach for their card. No template ever feels like this.
A dog-food brand and a luxury watch should never share a look. Tap through and watch the same store preview re-skin live — palette, type, motion, and copy all shifting to the emotion that sells that product.
Same component. Same code discipline. Five irreconcilable souls. That difference is the whole job.
Before colour or layout, one question: what must the visitor feel to buy? Calm luxury, hungry impulse, fighter's pride. Everything downstream serves that single answer.
Per-unit price math, sticky buy bars, a product passport, a quiz that feels personal. Each section removes one specific hesitation between landing and checkout.
Full-bleed sections, restrained motion, gold as a hairline not a flood. Delivered as working Liquid you paste once — never a fragile theme tweak.
Most of your buyers are on a phone at 375px. That's where I design, where I test, and where the store has to feel inevitable first.
A dark-luxury showcase build and a quiz-funnel skincare brand — each with its own soul, its own conversion mechanics.
Showcase Build
Steam-infused grooming brush rendered as a dark-luxury ritual. Cinematic hero, steam-particle product showcase, an interactive coat-science visualiser, and a breed quiz that routes every owner to "their" match.
Quiz Funnel
A guided quiz funnel as the primary conversion path. The visitor never just browses products — they're led to "their perfect match," then straight to checkout.
I'm a Shopify designer and brand builder based in Romania. I specialise in building stores that don't just look premium - they're engineered to convert visitors into buyers from the first scroll.
Every store I build starts with one question: what would this look like if a billion-dollar brand built it? Then I work backwards from that answer - section by section, pixel by pixel.
I've built brands across pet wellness, skincare, and lifestyle e-commerce. My approach combines brand psychology, conversion design, and luxury aesthetics into one complete system.
Both delivered as working Liquid you own. Pick the scope; the standard never changes.
Not sure which fits? Book a free 15-minute call and we'll scope it together.
Tell me what you're selling and who it's for. I'll come back with the direction — palette, soul, and the mechanics that'll make it convert.